Think a restaurant has no use for digital signage? Think again. This novel technology is sweeping through the business world, transforming visual communications – the food and beverage industry is no exception. Restaurants are increasingly choosing advanced technologies like digital signage to spread their message and menus to customers.
Cincinnati is home to many unique foods, from its own style of chili to many German-inspired dishes, like goetta. With such singular foods, restaurants and eateries need eye-catching ways to showcase their own culinary creativity. Here’s how digital signage can help with that, and why so many restaurants are choosing to embrace dynamic visual communication.
5 Ways Digital Signage Boosts Sales
Digital signage involves the use of video walls, interactive panels, or flatscreen displays to showcase content or communicate with an audience. They’re popular in both meeting rooms and retail locations, where they empower businesses with dynamic, real-time content. In restaurants, digital signage confers many of the same benefits plus others that are unique to the industry. Use digital signage in the food and beverage industry for:
1. Better Customer Engagement
Whether large or small, digital signage has been repeatedly shown to enhance customer experience dramatically. Unlike other forms of visual communication, digital signage can be interactive and able to display more personalized information. That makes it easier to target specific demographics or encourage customers to create their own meaning from an experience.
Many people associate digital signage with high-end video walls, but that isn’t always true. Small touchscreens that sit on tables or at the front counter can capture attention and encourage customer engagement. Digital signage can, therefore, perform pragmatic functions, too. Empower customers to make selections, pay for purchases, learn more about a menu item, or even connect with the establishment on social media.
2. Visual Appeal
Face it – paper posters are boring. They also fade, expire, and occasionally disappear. In contrast, digital signage is fascinating and able to capture attention, especially when placed in peculiar or unexpected places.
In addition, digital signage makes use of more advanced technologies found in computer and television screens. They can display images with ultra-clarity, showing off all the best angles of a dish or item. They can also adjust the brightness to handle very dark or very bright spaces where the visibility of a paper poster would be diminished.
3. Upselling Opportunities
The dynamic presentation abilities of digital signage make them useful for spaces in which upselling is lucrative – like in a room full of hungry patrons. Whereas preconceived combinations would limit traditional advertising, digital signage can adapt to the current menu and make recommendations based on what consumers are ordering – in real-time. Consider using digital signage to:
- Suggest sides or appetizers
- Pair wines with meals
- Display dessert options
- Offer quizzes to discover what a person “feels like eating”
- Advertise accessories like mugs, shirts, or hoodies
- Display specials or deals when a specific item is purchased
4. Menu Flexibility & Consistency
It’s generally recommended that restaurants update their menus at least once per year to keep up with food costs. However, many restaurants change their menus with the seasons or maintain rotating selections such as draft beverages. This can make constantly printing off new menus expensive, time-consuming, and prone to typos or errors.
In contrast, a digital sign offers enhanced menu flexibility while keeping everything consistent. It can display a menu located in a single file stored on a cloud server. That means updating the menu once, and changes are reflected immediately and everywhere.
5. Brand Awareness
Market researchers have found that close to half of all Google searches are looking for information on local businesses or services. Therefore, restaurants need to pay attention not just to local SEO but whether their branding remains consistent both online and offline. Imagine searching for a pizza place and arriving at the given address, only to be confused that the logo, colors, and vibe are totally different than what was displayed online.
Digital signage helps with brand awareness because it makes it easier to keep everything consistent. Unlike paper advertising, which needs to be color-matched and have fonts approximated, digital signage can often use the exact same files for design as the website or social media.
It works. Research shows that digital signage improves brand awareness among consumers by as much as 47.7 percent.
Cincinnati Restaurants Choose DME for Tech Solutions
Digital signage is a valuable strategy in the food and beverage industry, where it delivers many of the same benefits as it does elsewhere in the business world – and then some. Restaurants can take advantage of this sophisticated visual communication to entice, intrigue, and inspire customers with menu offerings.
Looking for a way to impress the audience? Try advertising next season’s menu with some stunning visuals on a new digital sign and be the talk of the town.
DME delivers restaurant solutions to drive appetites and business. Start a conversation now about digital signage.